Why does NORA focus on technological advances in oilheat?

NORA focuses on technological advances in oilheat primarily to increase efficiency and reduce emissions. This approach is essential because enhancing the efficiency of oilheat systems directly translates to less fuel consumption. As a result, it also leads to a reduction in greenhouse gas emissions, which is critical in the context of combating climate change and improving air quality. By investing in innovative technologies, such as high-efficiency oil burners and renewable fuel options, NORA promotes a cleaner and more sustainable heating option for consumers. Such advancements not only benefit the environment but also enhance the overall performance and reliability of oilheat systems, making them a more attractive choice for homeowners.

In contrast to maintaining traditional methods, which do not address modern environmental concerns, and enhancing competition with electric heating, which may not focus directly on improving oilheat technology itself, NORA's emphasis on technological advancements is geared toward creating a more efficient and eco-friendly heating solution. The idea of standardizing global practices does not directly relate to NORA's primary mission, which centers on improving oilheat within the specific context of the U.S. market.